Marketing Leader · Strategist · Storyteller

Building Systems, Audiences & Stories

Senior marketing leader working at the intersection of brand, audience, and storytelling. My work spans enterprise marketing, global brand campaigns, and the development of narrative-driven ideas that connect with people in more meaningful ways.

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Expanding into storytelling and production, with a focus on how narrative, audience, and distribution come together.

$1.0B+

Marketing Investment Led

Media and marketing investment led across enterprise healthcare and global tourism programs

15+

Years Senior Leadership

Leading enterprise and global marketing programs across healthcare, tourism, and brand

40+

Global Markets Activated

Campaigns across domestic US regions and international markets spanning Europe, Asia-Pacific, Latin America, and Canada

Areas of Focus

Where the
work lives

Global Marketing Leadership

Leading marketing across enterprise organizations, global campaigns, and complex environments – building the systems and teams that sustain performance at scale.

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Portfolio

Selected work across global campaigns, marketing transformation, and integrated brand strategy – examples of how I approach marketing as a connected system.

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Writing & Insights

Writing on leadership, creativity, and the evolving role of marketing – ideas in progress, not finished answers.

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I'm particularly interested in how marketing is evolving toward more integrated, audience-led systems – and what that means for how brands show up in people's lives.

Field Notes