Experience

Global Marketing
Leadership

I lead marketing systems and campaigns that operate across markets, stakeholders, and channels. My experience spans national brand leadership, destination marketing, and enterprise transformation within complex and highly regulated environments – with a consistent focus on building the infrastructure, teams, and media capability that make sustained performance possible.

Global Campaign Strategy Destination & Audience Marketing COE / Capability Building Executive Stakeholder Alignment Agency & Budget Leadership Analytics & Growth Impact Regulated Environments Brand Architecture Partnership-Led Growth Marketing Transformation
$1.0B+
Marketing Investment Led
40+
Global Markets Activated
Dozens
Agency Partners Managed
15+
Years Senior Leadership
Kaiser Permanente
Senior Director, Brand & Media Marketing
2018 – Present (Senior Director from 2020)
National healthcare · Regulated environment · Paid Media COE · 12M+ members

Designing enterprise marketing systems in a regulated, complex environment

Leading brand marketing strategy and execution for one of the nation's largest integrated healthcare systems – an organization spanning eight states, more than 12 million members, and a workforce of 300,000+. The work requires building effective marketing within a regulated environment where every message, channel, and media decision must align across legal, compliance, and executive stakeholders.

Developed and scaled a paid media Center of Excellence – establishing governance, agency accountability frameworks, and measurement infrastructure that allow a $100M+ annual investment portfolio to operate with consistency and accountability across national and regional markets.

  • Developed and led enterprise brand media campaigns reaching diverse, multicultural audiences across national and regional markets
  • Built a paid media COE operating model and governance framework that improved efficiency, consistency, and accountability at scale
  • Directed major agency relationships across creative, media, digital, and research disciplines
  • Built data and analytics infrastructure enabling real-time campaign optimization and ROI accountability
  • Aligned senior executive leadership, legal, and compliance stakeholders around marketing strategy and execution
  • Advanced inclusive media investment strategies supporting diversity and community impact goals
Visit California
Senior Director, Global Marketing
2012 – 2018
Destination travel marketing · Global brand · $70M+ annual budget · 40+ markets

Leading global advertising for California as a premier travel destination

Led global brand advertising and sponsorship strategy for California's official tourism organization – one of the most recognized travel destinations in the world. Directed a $70M+ annual advertising program spanning 40+ markets, including the UK, Germany, Japan, China, Australia, Canada, India, and Mexico.

Led the development and execution of global campaigns, working closely with international agency networks, airline co-marketing partners, and in-market tourism offices to deliver consistent, culturally relevant messaging across each market.

  • Directed $70M+ annual advertising budget across global paid media and partnership programs, working closely with content and trade teams
  • Led international brand advertising across Europe, Asia-Pacific, Latin America, and Canada
  • Led landmark partnership programs with Disney, Super Bowl 50 Host Committee, Travel + Leisure, and Condé Nast
  • Led multimillion-dollar airline co-marketing programs with British Airways, Qantas, Air New Zealand, and Air Canada
  • Directed celebrity and talent integrations with Joe Montana, Tyler Florence, Magic Johnson, and others
  • Contributed to Visit California's recognition as one of the world's most effective destination marketing organizations
Agency Leadership
Senior Client & Strategy Roles
Prior to 2012
Integrated marketing · Client strategy · Creative development

Building brand and strategy capability across integrated agency environments

Before moving to the client side, led account and strategy work in agency environments – supporting integrated campaign development across a range of clients including the State of California social marketing initiative, along with national retail and financial clients.

  • Supported account and strategy teams across brand, digital, and media disciplines
  • Contributed to campaign development for the State of California, national retail, and financial services clients
  • Developed foundational skills in audience research, media planning, and client management that informed subsequent leadership roles