Marketing
Leader.
Builder.
Strategist.
Storyteller.

I build systems, audiences, and stories that connect brands to people. My work spans enterprise brand leadership, global tourism marketing, and marketing transformation in complex, regulated environments – with a consistent focus on building the infrastructure, teams, and media capability that make sustained performance possible.

At Visit California, I led global brand advertising and sponsorship campaigns across 40+ markets with a $70M+ annual budget, including landmark partnership programs with Disney, the Super Bowl 50 Host Committee, Travel + Leisure, and Condé Nast. At Kaiser Permanente, I lead enterprise brand marketing for one of the nation's largest healthcare organizations, overseeing a $100M+ annual investment portfolio across brand, digital, and performance while building a paid media Center of Excellence that operates at scale across eight states.

My work has always sat close to the intersection of brand and story. I'm interested in how narrative shapes perception, how audiences find and engage with ideas, and how creative work travels across platforms. In parallel, I'm developing What Lingers, a feature-length psychological horror film exploring themes of identity, memory, and suppressed voice – a project that reflects where my thinking about audience and storytelling is heading.